1
Mar
Althaia General Hospital
SPEAKER:
Raimond Pinto Estrada, Founder Rai Pinto Studio, USA
Environmental graphics for the Oncology and Dialysis areas of this public hospital, located in Manresa. The design brings inside the hospital the characteristic surrounding landscape of the region (mountain
ranges, atmosphere lights and colors), by means of different strategies, such as the use of color, formal interior design solutions, environmental graphics and textiles, among others. On the walls, the story mutates into bespoke visual poetry that is also related to the area’s local flora and fauna. It was specially created together with a local poet and set in a custommade typeface. The conventional healthcare type of space shifts away to a concept closer to wellness spaces. The graphic system provides a storyline and a visual identity to the spaces and also links the public with its daily reality in this rural area.