Zinka Borodkina is a marketing professional specializing in real estate branding, strategic communications, and digital marketing. As Head of Marketing at Placemakers, she leads brand and marketing strategy for The Lake — a 90-villa development at Lisi Lake in Tbilisi, uniting six independent Georgian architecture studios and a Snøhetta-designed Lake House. Her work connects architecture, design, and business through compelling brand narratives, data-driven campaigns, and high-impact visual storytelling ,increasingly powered by emerging AI-driven creative workflows. She is passionate about positioning architecture and placemaking projects for both local and international audiences.